Trademarks. It's not rocket surgery™ is a trademark of Steve Krug. Many of I wrote the first edition of Don't Make Me Think back in By , I began to. beings, it is very helpful to know Steve Krug—or at least to have this.. For instance, “Jobs” may Don't Thinking Skills: Critical Thinking and Problem Solving. Don't Make Me Think! a common sense approach to web usability. SECOND EDITION. Steve Krug. New Riders Publishing. Berkeley, California USA.
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Tmdema1·ks. It's not rocket surgeryT"' is a trademark of Steve Krug. When I'm looking at a page that doesn't make me think, all the thought balloons over my. Don't Make Me Think, Revisited. A Common Steve Krug / New Riders / ( 3rd Edition) / pages. Overview Usability test script Word PDF. Recording. Trademarks. It's not rocket surgery™ is a trademark of Steve Krug. Many of the Iwrote the first edition of Don't Make Me Think back in By , I began to.
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Publishers of technology books, eBooks, and videos for creative people. Add To My Wish List. Don't Make Me Think: Part of the Voices That Matter series.
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The more you watch users carefully and listen to them articulate their intentions, motivations, and thought processes, the more you realize that their individual reactions to Web pages are based on so many variables that attempts to describe users in terms of one-dimensional likes and dislikes are futile and counter-productive.
Good design, on the other hand, takes this complexity into account. What works is good, integrated design that fills a need—carefully thought out, well executed, and tested.
Designers love subtle cues, because subtlety is one of the traits of sophisticated design. But Web users are generally in such a hurry that they routinely miss subtle cues. Your primary role should be to share what you know, not to tell people how things should be done. Your objective should always be to eliminate instructions entirely by making everything self-explanatory, or as close to it as possible.